people move to the next level of success in their lives."
Lyn Kelley, Ph.D., MFT
Certified Professional Coach
Motivational Coach & Speaker
with Lyn Kelley, Ph.D., MFT, CPC
Certified Professional Coach
I’d like to offer you my service as a Practice
Building Coach. I usually do this by telephone, with e-mails and/or faxes
interspersed. Sessions are normally one half hour, and e-mails and/or faxes are
normally one quarter hour. Fee is $60 per quarter hour (minimum session)
or $40 per quarter hour for GPCCA members. You will be amazed at how much we
can get done in just a quarter hour!
First, let me tell you my philosophy. I’ve taken
lots of marketing courses and learned a lot from the gurus. However, most of
what they teach does not apply to the the healthcare professions. This
is because we have a unique clientele, with a unique service. I have found through
trial and error that potential clients/patients do not respond well to traditional
types of marketing. Therapists and medical providers as well, often have an aversion
to traditional marketing techniques.
Read an excerpt from my newest book Get
New Clients Now! 10 Proven Ways to Get New, Self-Pay Clients
that has recently been released! Many of my ideas virtually cost you NO time
and NO money. It is amazing how many therapists have told me these ideas work
so quickly for them!
I do not believe in selling or advertising -
I believe in “promoting.” I believe promoting is educating. I believe in “tell,
don’t sell.” I believe that in order for clients/patients to employ us,
they need to feel a “connection” to us. We cannot push, sell, or cajole people
into treatment. We need to “magnetically attract” them to us. We
need to build a trusting relationship with them. We need to honor them
and show them they (and their words) will be safe with us. I believe in a “pull”
rather than “push” style of promoting.
If promoting is more like a magnetic attraction,
how do we find the kind of clients/patients we are looking for in order to attract
them to us?
There are three main KEYS:
The first key is to determine WHO your “ideal client” is, WHAT they
do with their time, WHAT they want/need, and WHERE they live or work.
I assist you with creating your “Target Client Worksheet.”Then I show you how
to reach these potential clients.
I also can save you hundreds (or thousands)
of dollars by advising you to NOT DO WHAT DOESN’T WORK. You need to get the most
leverage possible out of every single promotional dollar you spend. I’ll show
you the most cost effective strategies. I’ll warn you about the pitfalls
and rip-offs. I will caution you to not waste your money.
The second key is knowing who YOU are, what you have to offer that
is UNIQUE, and how to COMMUNICATE that to people PERSONALLY. I can help you
determine which promotional ideas are best suited to YOUR personality and that
you feel comfortable with. You need to promote yourself and your services
with confident enthusiasm!
The third key is CONNECTING your unique service with those people who
would benefit most from it. I believe that WHO YOU ARE is more important than
WHAT YOU DO. People need to know you, feel a connection to you, join with you,
trust you. There are many ways to do this – even before you have ever met the
client/patient face to face.
What People Are Saying About My Consultations:
As a result of the few coaching sessions we’ve had thus far, I am already seeing a change in my practice. My fee-for-service clientele is increasing as I have become more willing to ask to be paid what I deserve. I am now ready to begin dropping the managed care plans that I have already stopped taking new clients for. I have dropped my Saturday hours and despite all this I have more new clients than I can manage! Your suggestions, feedback and encouragement have allowed me to start having a practice that reflects my ‘get-to’ as opposed to my ‘have-to.’ Thanks again!
--Vivian Harvey, LMFT, LPC, Long Beach, CA
On our phone consult today, you asked me what motivates me and I have a more expansive answer now. I told the following story to my sister as to why all the positive changes I’ve been making lately. It starts like this: I wanted to expand my small private practice. I do not want a big practice, but I do want it to be lucrative. Anyway, I see this brochure for your seminar, it looks interesting and it’s only 45 minutes away, so I decide to check it out. It was very informative and surprisingly inspiring! For me, it went beyond just the business aspect. You were motivating as well. On the way home, I listened to the CD of your book, and within minutes it changed my life. Almost instantly, I began to think on a different level, realizing that there was a better life I could live. I was literally pumped for days! Just days later I looked on your website for a coach. There were others on your website, but I wanted YOU to be my coach. It has all culminated into a vast change in my life and business.
--Jennifer Doswell, San Bernadino, CA
I want you to promote yourself and your services!
This way you can help a lot more people!You’re a good provider. It’s okay to
want to help people and make money too! There needs to be a “fair exchange” with
your professional services and your fees. Let me empower you to move to
the next level of success in your practice!
I look forward to working with you!
-Lyn Kelley, Ph.D., MFT, CPC
Practice Building Coach
Clinical Member, CAMFT, AAMFT