Send Your Clients a Regular Newsletter
Without Having to Write a Word

Coaching Works is a four-page newsletter which I write and send to you in bulk every other month – which is designed for COACHES to give to their clients, former clients, referrals sources, and other places in the community. Your personal (or group) color photograph and/or logo, along with your name, specialties, mission statement, practice information, etc. are featured prominently on the front page!  It is also available as a web-based PDF version, printable PDF version, and an HTML version (which can be sent as an e-mail), and is less expensive and saves trees!             Just know that I BELIEVE this is the most cost-effective promotional strategy there is.   It has proven to work for every coach I know of who has employed it.  It has DEFINITELY worked for me!  My first year of employing my newsletter doubled my client caseload.  The PURPOSE of this newsletter is to save you time so you can work less and earn more!  

         Here are the benefits to you:  

  • Your NUMBER ONE practice promotion!  The best way to retain current clients, reactivate former clients, and get new client referrals WITHOUT SELLING.
  • Your MOST COST-EFFECTIVE practice promotion!  It costs about $100 every other month ($600 a year) and if you ONLY got ONE new client in that year you would get back 10 times your money!  That’s the BEST RETURN ON INVESTMENT (R.O.I.) I know of!
  • TELL – DON’T SELL:  The best way to promote your practice is to give a free sample of information, education and coaching.
  • SAVES YOU TIME by not having to write the newsletter yourself.
  • Handles your professional, ethical obligation to provide a genuine public service and let the public know what you offer.
  • Enhances your professional credibility and gives you a marketing edge over other therapists who do not do this.
  • Attracts NEW, GOOD clients to you.
  • A gift that keeps on giving – people will give them to their friends and family who are also interested in the subject.
  • When you send the newsletter out to other professionals (like doctors, attorneys, and other referral sources) they will feel that they already know you on a certain level – and this increases the chances of referrals from them.
  • Increases your community exposure and can give you more opportunities for media exposure and public speaking engagements.

            The cost of the newsletters is low in comparison with other forms of advertising, and it is a tax-deductible business expense.  One new client is worth over $6,000 to your practice, and the additional rewards to your practice are immense. It more than pays for itself in just a short time.  (Note: newsletters are effective as an advertising method, but they work best over time. It may take a few months before a reader is converted to a client or referral source.)  
           As a coach training organization, we know the value of frequent interaction with our subscribers. We are not a large anonymous corporation.  Our aim is to work with you, respond to you, and give you what you want.  Lyn Kelly, Ph.D, Certified Professional Coach  write the newsletter, choosing topics for every issue which appeal to potential clients and are compatible with the goals of most coaching clients.  She researches each topic thoroughly and make sure that the end result is professional, ethical, and of the highest quality. 

Call us at 888-700-4769 to order

Coaching Works Newsletter

GROW/Simmonds Publications

or docbob@emotionalwellness.com
(888) 700-GROW 
 Fax:  (858) 484-8707

Lyn Kelley, Ph.D., Publisher and  Robert B. Simmonds, Ph.D., Editor


Newsletters benefit to your Clients

  • Gives your contacts a quality publication which is professionally written that is of INTEREST to them.
  • Keeps your contacts MOTIVATED!
  • Keeps your name in the FOREFRONT of your contacts’ minds -- so they can easily find your e-mail and phone number to call for an appointment or make a referral to you.
  • You can include a copy of the newsletter in your intake package that you give or mail to first-time clients. Builds a Relationship!
  • Sends out the implicit message that you care and are concerned about maintaining an ongoing relationship with your contacts.
  • Helps readers KNOW – LIKE – TRUST you.  Your color photograph has high visual impact. People want to know what their coach looks like before making their first contact with you.

You can also order Prior issues.   Choose from below:
Volume 1-1   Life Purpose
Volume 1-2   Financial Anxiety
Volume 1-3   Relationship Coaching
Volume 1-4   Optimism
Volume 1-5   The Fallacy of Willpower