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COACHING WORKS NEWSLETTER
Send
Your Clients a Regular Newsletter
Without Having to Write a Word!
Coaching Works is
a four-page newsletter which I write and send to you in bulk every other month
– which is designed for COACHES to
give to their clients, former clients, referrals sources, and other places in
the community. Your personal (or group) color photograph and/or logo,
along with your name, specialties, mission statement, practice
information, etc. are featured prominently on the front page!
It is also available as a web-based PDF version, printable PDF version,
and an HTML version (which can be sent as an e-mail), and is less expensive and
saves trees!
Just know
that I BELIEVE this is the most cost-effective promotional strategy there
is. It has proven to work for
every coach I know of who has employed it. It
has DEFINITELY worked for me! My
first year of employing my newsletter doubled my client caseload.
The
PURPOSE of this newsletter is to save you time so you can work less and earn
more!
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Here
are the benefits to you:
- Your NUMBER ONE practice promotion!
The best way to retain current clients, reactivate former clients,
and get new client referrals WITHOUT SELLING.
- Your MOST COST-EFFECTIVE
practice promotion! It costs
about $100 every other month ($600 a year) and if you ONLY got ONE new
client in that year you would get back 10 times your money!
That’s the BEST RETURN ON INVESTMENT (R.O.I.) I know of!
- TELL – DON’T SELL:
The best way to promote your practice is to give a free sample of
information, education and coaching.
- SAVES YOU TIME by not
having to write the newsletter yourself.
- Handles your
professional, ethical obligation to provide a genuine public service
and let the public know what you offer.
- Enhances your
professional credibility and gives you a marketing edge over
other therapists who do not do this.
- Attracts NEW, GOOD
clients to you.
- A gift that keeps on
giving – people will give them to their friends and family who are also
interested in the subject.
- When you send the
newsletter out to other professionals (like doctors, attorneys, and other
referral sources) they will feel that they already know you on a certain
level – and this increases the chances of referrals from them.
- Increases your community
exposure and can give you more opportunities for media exposure and public
speaking engagements.
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The cost
of the newsletters is low in comparison with other forms of advertising, and it
is a tax-deductible business expense. One new client is worth over $6,000 to your practice, and the
additional rewards to your practice are immense. It more than pays for itself in
just a short time. (Note:
newsletters are effective as an advertising method, but they work best over
time. It may take a few months before a reader is converted to a client or
referral source.)
As a coach training organization, we know the value of frequent
interaction with our subscribers. We are not a large anonymous corporation.
Our aim is to work with you, respond to you, and give you what you want.
Lyn Kelly, Ph.D, Certified Professional Coach write the
newsletter, choosing topics for every issue which appeal to potential
clients and are compatible with the goals of most coaching clients.
She researches each topic thoroughly and make sure that the end result is
professional, ethical, and of the highest quality.
Call us at 888-700-4769 to order
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